What is SEO?

SEO stands for “Search Engine Optimization.” Really, it’s an old term that we computer geeks use to describe whether a website is easily found on search engines like Google, Yahoo, or Bing.

For the past decade, many took the path of optimizing websites explicitly for ranking—making them computer-friendly instead of user-friendly.

Now, search engines have grown smarter,  and that form of SEO is rapidly becoming a liability. Real, effective SEO means creating a great website for your users, and doing it in a way that computers will understand, too.

What is SEO Not?


  • A way of “tricking” Google, Yahoo, or Bing into ranking your site highly.
  • A guarantee that your product will sell – SEO will get you attention, but your product must sell itself.
  • A “set-it-and-forget-it” method of generating traffic from Google, Yahoo, and Bing – file that in the “too good to be true” folder.

So why SEOlogy?

SEOlogy adds value to websites. Valuable websites attract real customers. Real customers boost search rankings. Boosted search rankings bring more business to already valuable websites.

Some companies get that backwards, but we know that good SEO is good business, plain and simple.

Our mission and our passion is to make your website valuable to users AND to search engines, using only “white hat” tactics.