We all know that plagiarism is wrong, and you shouldn’t copy (or scrape) an entire article from someone else’s website, but what about “Content Stitching”? Is it okay to take bits and pieces of other people’s writing and assemble them into a cohesive whole? Matt Cutts addresses that very question in the latest Google Webmaster Help video.
Another morning, another flurry of Google-related headlines and something about a Hummingbird—what have they changed now? Is it time to panic yet? Well, don’t start stockpiling the keywords and linkjuice yet, because you’re in for a surprise. Continue reading
This past week, Google dealt an unannounced blow to the SEO community by encrypting nearly all search activity that does not originate with an ad-click. Web marketers woke up to a dramatic spike in “not provided” keyword referrals, and watched as one of their primary streams of valuable data dried up. On Facebook, Twitter, and blogs across the web, businesses are demanding an explanation, but Google has remained silent about the change. Many believe it is connected to recent accusations that the search engine giant supplied users’ private data to the NSA. Continue reading
Imagine that your business had to sacrifice either its search marketing or its social media marketing. Which would you cut from the budget?
If it’s easy to answer that question, then maybe you aren’t taking full advantage of one or the other, because both types of marketing are crucial in our modern technological world. Continue reading
How many clicks does it take to get from a mouthwatering dinner special posted on Facebook to a reservation at the restaurant offering said special? Several less than it did one…two…three days ago. As of Monday, Facebook began rolling out a new feature that specifically benefits restaurant pages and users who like to eat food: the ability to make restaurant reservations without leaving the comfort of your Facebook mobile app.
When I was a kid, I believed we’d all have robots someday: powerful metal manservants like C-3PO, Gort, Marvin the Paranoid Android, and Arnold Schwarzeneggar who would attend to our every whim. But here we are in 2013, and my only robot so far is Rosie the Roomba. Then again, the definition of “robots” has broadened over the years, and doesn’t only refer to physical automatons; these days, we’re more concerned with virtual robots, or “bots,” and there is no shortage of those on the Internet. They make our lives easier, as robots should, but unfortunately a great number of them are devoted to virtual mischief, like performing Automated Queries. Continue reading
When search engine marketers assemble their SEO toolboxes (after they build SEO napkin holders but before they build SEO birdhouses), one of the first tools they add is the Google AdWords Keyword Tool—whether they use Google AdWords or not. The Keyword Tool has long been a staple of the industry because it is effective at suggesting useful keywords and, well, it’s free. But now, like many Google products before it, the Keyword Tool is being forced into early retirement and replaced by a young upshot—the new Google Keyword Planner. Continue reading
Just as the “dot-com bubble” burst in the early ‘00s, so too might the “.com” monopoly on URL suffixes (properly known as generic Top Level Domains, or gTLDs) be coming to an end. The Internet Corporation for Assigned Names and Numbers (ICANN) is poised to roll out hundreds of new gTLDs that aren’t limited to three letters, or even to Latin characters. Many of those already approved will represent specific brands (.apple, .godaddy, .mcdonalds) or geographic locations (.vegas, .helsinki, .melbourne), and it’s probably only a matter of time before we start seeing applications for “.justinbieber”, “.kimkardashian”, “.cheapmeds”, and “.dotdot” (I call dibs on that last one). Quite simply, this will alter the face of the web as we know it. Continue reading